Nike | Kobe — Have a Hard Year 

 

Started from a simple insight that this year (2025) in the lunar calendar isn’t the year of the snake but the year of the mamba. Nike introduces the Year of the Mamba, to choose the hard, uncomfortable path in the year ahead, all in dedication to fulfilling their most audacious dreams in life and spot. The film shows athletes in different moments of decision. Every time they choose hard, they’ll use “kobe” as their mantra — taking back Kobe’s name as a new meaning for the next generation of Mambas.